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Our Aesthetic Branding Services
Resources and services for business owners who want a more beautiful, cohesive, and professional online presence.
Includes brand strategy, website and Instagram review, custom hero image, and professional brand photography.
A complete brand strategy and photography experience designed to help you create a cohesive, intentional, and visually aligned brand.
This experience combines The Aesthetic Brand Session with custom brand photography, giving you both the direction behind your brand and the imagery to bring it to life.
Together, we'll uncover the feeling you want your brand to evoke and translate it into colours, visuals, imagery, and practical next steps. You'll receive a personalized brand assessment, recommendations for your website and Instagram presence, a custom hero image, and a collection of professional photographs designed to support your updated brand direction.
Available to clients in St. Albert, Alberta and surrounding area only.
What's Included
Brand Foundation
• Comprehensive brand questionnaire
• Personalized brand assessment and recommendations
• Brand aesthetic and visual direction
• Colour palette recommendations
• Guidance on imagery, graphics, and overall style
• The Aesthetic Brand Workbook
Website & Instagram Review
• Website audit
• Instagram audit, including your profile photo, username, name field, and bio
• Clear action steps for implementing your brand
• Custom visual concept image aligned with your recommended brand direction
Brand Photography
• Guidance on wardrobe, location, and visual direction
• 30 minute branding photography session
• 12 professionally edited images
• A mix of portraits, lifestyle imagery, and detail photographs
• Images suitable for websites, social media, marketing materials, and promotional content
Perfect For
• Small business owners
• Creatives
• Service providers
• Wellness professionals
• Entrepreneurs building a more intentional online presence
Please Note
This experience provides strategic guidance and creative direction. Website design, website development, logo creation, social media management, and content creation are not included.
Your personalized brand review will be delivered within 2 to 3 weeks of submitting your questionnaire. Your edited image gallery will be delivered within 60 days of your session date.
Photography sessions take place in your workspace when applicable. Otherwise, a location selected by Jen Fletcher will be used to best align with your brand and visual direction.
This experience is available only to clients in St. Albert, Edmonton, Sherwood Park, Spruce Grove, Stony Plain, Morinville, and surrounding areas. If you are unsure whether your location qualifies, please contact me before purchasing.
A practical guide for business owners who want a more beautiful, professional, and cohesive online presence without hiring a designer.
Inside this workbook, you'll learn the principles behind strong branding so you can confidently make decisions about your website, social media, photography, colours, fonts, marketing materials, and more.
Rather than giving you a one-time solution, this workbook is designed to give you the tools to continually refine and update your brand as your business grows and evolves.
Whether you're starting from scratch or refreshing an existing brand, you'll walk away with a clearer understanding of what makes a brand feel polished, aesthetic, and memorable.
Inside you'll learn:
• How to create a strong brand atmosphere
• Choosing colours and fonts that work together
• Simple ways to elevate your website and social media
• Creating consistency across your online presence
• Using AI and Canva effectively
• Common branding mistakes that make businesses look unprofessional
• A complete brand audit and update checklist
Perfect for small business owners, creatives, service providers, and entrepreneurs who want the confidence to maintain their own brand for years to come.
Part brand audit, part creative direction. Together we'll uncover the feeling you want your brand to evoke and translate it into colours, visuals, imagery, and practical next steps.
Perfect for small business owners who want a beautiful, intentional brand without investing in a full custom rebrand.
Whether you're building a brand from the ground up or refining what already exists, The Aesthetic Brand Session is designed to bring clarity, cohesion, and direction to your business.
Through a personalized assessment of your current brand, website, and Instagram presence, you'll receive tailored recommendations that help create a more intentional and memorable experience for your audience.
This service focuses on the overall feeling and atmosphere of your brand, helping you identify the visuals, colours, imagery, and design direction that best reflect your business and connect with the people you want to reach.
What's Included
• Comprehensive brand questionnaire
• Personalized brand assessment and recommendations
• Website audit
• Instagram audit, including your profile photo, username, name field, and bio
• Brand aesthetic direction, including colour palette, imagery, and visual style recommendations
• Custom visual concept image aligned with your recommended brand direction
• The Aesthetic Brand Workbook
• Clear action steps for implementing your brand
Upgrade to The Aesthetic Brand Experience
Available to clients in St. Albert, Alberta and surrounding area only.
Includes everything in The Aesthetic Brand Session, plus:
• 30 minute branding photography session
• 12 professionally edited images
• Guidance on wardrobe, location, and visual direction
Please Note
* After purchase, keep an eye on your inbox for a questionnaire from Jen Fletcher. Please ensure the email address provided at checkout is accurate, as all communication and final deliverables will be sent there.
* This service provides strategic guidance and creative direction. It does not include website design, website development, logo creation, social media management, or content creation.
*The full Aesthetic Brand Experience is available only to clients in St. Albert, Edmonton, Sherwood Park, Spruce Grove, Stony Plain, Morinville, and surrounding areas. If you are unsure whether your location qualifies, please contact me before purchasing.
